creativity training
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team building
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presentation skills
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improv for sales
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our clients include:

corporate improv training

Hoopla is the UK’s biggest improv school, teaching 1000s of students every year.

Students leave our classes more creative, more confident, and better team-players.

We can help grow people in your business in the same way. In fact we have a track record of great results with a huge range of big corporate clients including Google, Facebook, Accenture and Unilever.

You want a corporate training solution that offers profound learning, fast. And from our experience you also want training that engages participants so that they have a great time whilst doing it. Improvisation ticks all these boxes. Improvisers are:

  • Brilliant listeners.
  • Fantastic collaborators.
  • Engaging story-tellers.
  • Great communicators.
  • Confident people who thrive in uncertainty.
  • Creative.

And improvisation-based training can manifest these qualities and skills in your staff.

Improvisers also work in teams which:

  • Are defined by trust and support.
  • Put a high value on emotional intelligence and active listening.
  • Innovate constantly.
  • Celebrate individuality and make full use of everybody’s creative capital.
  • Are open, honest and feedback rich.

Improvisation-based training can create a similar culture at your organisation.

Creativity Training

We teach exercises and games taken from the world of improvised comedy, and use them as a framework to make teams and individuals more creative. Read more

Team Building

Improv is the ultimate team-building skill, based around Listening, Yes And, and Trust.
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Communication & Leadership

Active listening to enable better communication, leadership and teamwork. Read more


Learn the craft of creating and telling stories for personal impact: how to use the power of story to move your audience to action. Read more

Energisers / Ice-Breakers

If you are running an away day or a conference, and you need to inject some energy and fun into the room, then we’re your guys. Read more

Presentation Skills

Using our unique insights taken from stand-up & improv your staff will learn to speak confidently with impact & humour. Read more

Improv for Sales

Active listening to help salespeople be dynamic and go off script when needed. Read more


Volatility, Uncertainty, Complexity and Ambiguity. Improv can help your staff cope with a world defined by constant change. Read more

The Fun Bit

To cheer everyone up at a conference or away-day, improv is a brilliantly fun breakout session. Read more

our trainers

Steve Roe

Steve is the Company Director and co-founder of Hoopla and has been teaching and performing improv for over 14 years. Before setting up Hoopla Steve worked as a Management Consultant at Accenture.

Steve RoeHe teaches and performs improvisation full-time in London and also tours the UK and Europe with public workshops.

In 2010 Steve founded the UK’s first ever improvised comedy club, at Hoopla in London Bridge, recently recommended by the Time Out, The Londonist, The Daily Telegraph and The Evening Standard.

Steve has taught improvisation to corporate clients including Google, Facebook, Comedy Central, Apple, ITV, AMV BBDO, KPMG, Boots, Oxford University, Imperial College London, Unilever and many more.

Before setting up Hoopla Steve worked as a Management Consultant at Accenture, where he was a Consultant in their Comms & High Tech Division.

He also spent five years working as an Assistant Producer with a number of TV production companies and channels including ITV, The History Channel, Pioneer, Prospect Pictures, Lion, BBC 2 and Channel 4. He completed the Media Guardian Fast Track Scheme at The Edinburgh International Television Festival in 2010.

He studied Aeronautical Engineering at Southampton University.

Max Dickins

Max is the Company Director and co-founder of Hoopla Business. He is an award-winning comedian who has written for and performed on television in both the UK and the USA.

Max Dickins SqMax Dickins started his career as a radio presenter for Absolute Radio, spending two years behind the mic with his own show. He was nominated for a prestigious Sony Radio Award in the process.

On the stage he is a garlanded stand-up comedian, and his third solo-show ‘My Groupon Adventure’ was a sell-out smash hit at the Pleasance Courtyard at the Edinburgh festival in 2014.

His first book, inspired by the stand-up show, ‘My Groupon Adventure’, was published in June 2016 by Unbound/Penguin-Random House. It is available to buy in bookshops throughout the world.

He has recently worked as playwright, with ‘The Trunk’, a funny and moving one-man play a critical hit at the 2016 Edinburgh festival with several 4 and 5 star reviews. As an actor and writer he has a myriad of TV and radio credits on both sides of the Atlantic, working with BBC2, E4 and Sky1 amongst others.

He is currently proud to be the presenter of ‘Voom Room‘ (Sundog Pictures), featuring news, gossip and great guests from the Vigin Media Business Voom competition. (Think Dragon’s Den, but with Sir Richard Branson).