Corporate Improv Training

Working all over Europe since 2005

Hoopla is the UK’s 1st improv theatre and the UK’s biggest improv school.

Over the past 14 years, 1000s upon 1000s of students have passed through our classes.

Students leave our classes more effective communicators, more confident, and better team-players. We can help grow people in your business in the same way. Our experience is unrivalled. We have a track record of great results with a huge range of big corporate training clients. We’ve delivered improv for business workshops for clients including Google, Facebook, Accenture and Unilever and many more.

Want to know more?

Planning the great office return? We can help with that!

Online improv workshops for business

We are delighted to offer our acclaimed improv for business workshops online.

These workshops are:

  • Online-first: designed for the medium they are delivered in, not a normal workshop just
    whacked on Zoom!
  • Short and sharp: suitable for people working from home.
  • Available all over the world: we have delivered these across multiple time-zones and so this is perfect for geographically dispersed teams.

Online Team Building

Our improv team building workshops are the perfect way to connect teams split apart by Covid-19 restrictions. But regardless of the pandemic, more and more teams are working remotely, and this is a great solution to connect people in geographically dispersed teams in a very human way. Our interactive and fun workshops are designed to bring people back together, to get them smiling, and provide them with something a little bit different. Plus, they’ll learn collaboration and communication skills that will last a lifetime. To find out how we deliver our virtual workshops, get in touch now.

And there’s more!

Most of our other workshops are also available online.

To see how we can help with your brief email us now.

Our Corporate Training Clients Include:

Improv Techniques for Business

You want a corporate training solution that offers profound learning, fast. And from our experience you also want training that engages participants, so that not only do they enjoy learning: it sticks. Improvisation ticks all these boxes. 

Improvisers are:

  • Brilliant listeners.
  • Fantastic collaborators.
  • Engaging storytellers.
  • Great communicators.
  • Confident people who thrive in uncertainty.
  • Creative thinkers.

And improv for business training can manifest these qualities and skills in your people.

Improvisers also work in teams which:

  • Are defined by trust and support.
  • Put a high value on emotional intelligence and active listening.
  • Innovate constantly.
  • Celebrate diversity and make full use of everybody’s ideas.
  • Are open, honest and feedback rich.

Improv techniques for business training can create a similar culture at your organisation.

Improv for Business Workshops

Generate brilliant ideas, fast.

Unlock potential in your team.

Great conversations, better relationships.

Use story to inspire people to action.

Face an audience with confidence.

Leave your script behind.

Volatility, Uncertainty, Complexity & Ambiguity.

Give and receive feedback constructively.

Hire us for your event

Whether you’re looking to engage and energise guests at your next conference, strengthen team communication and culture, build skills or add some fun to your next meeting, we will work with you to create a memorable event.

Our offerings include:

  • Breakout Workshops
  • Interactive Keynotes
  • Talk Shows
  • Event Hosting
  • Mass Participation Corporate Training
  • Improvised Entertainment
  • Scripted Scenes

Hoopla Business specialist in delivering improv for business events and corporate storytelling experiences at large scales. We are market leader in delivering to big audiences, from 100 to 2000 and beyond. We’ve done it for hundreds of big clients. From retail clients like Ralph Lauren and Chanel; FMCG brands like P&G and Unilever; through to media brands like Hearst and Trinity Mirror.

We bring 14 years of experience to help you design an event that will live long in the memory, and-crucially-land the messages in an engaging way.

We aren’t just the funny people: we make learning stick and help you produce events that make your audience say ‘wow.’

Corporate Training Testimonials

Short of time?

Here are 5 reasons why Hoopla improv for business workshops and corporate training will deliver a clear ROI:

1 – Inclusivity

All participants will learn inclusive behaviours that bring everybody into the conversation, so that we celebrate and create using the diversity of the group. We call it Group Mind. It’s founded in listening, respect and the passionate belief that we are greater than the sum of our parts.

2 – Innovation and change management

Innovation is the buzzword of our times. Disruptive technologies are changing the world, and everyone either needs to create their own or respond to the change they’ve unleashed. And they need to do it fast. Improvisers create hundreds of ideas together at speed, adapting to each new concept as they move. They are great people to look to for how you can achieve the same result at scale.

3 – Employee engagement

Employee engagement and retention is a key challenge for every organisation. Talented people are attracted to (and stay at) organisations that are invested in their growth. But what’s more, they want to enjoy their learning. Fun, experiential learning is central to what we do. And we walk the walk.

4 – Culture

A strong culture is fundamental to a successful business. Every company in the world, has their ‘values’ sprawled on the walls in lurid colours. But what about the behaviours that manifest these values? We can help you bring them to life and make them stick. Plus, you want a culture where people collaborate closely and open their mind to new ideas. At Hoopla we default to ‘yes, and’ rather than ‘no, because…’ We can help you have the same culture.

5 – Inspired by the arts, grounded in science

Everything we do is fun and inspired by our heritage in the world of improvisational theatre. However, we sense check every principal and exercise with research from behavioural economics, social neuroscience and performance psychology to make sure you get the corporate training outcomes you want. Plus there are practical work-place takeaways landed at every turn.

Corporate Training Resources


    Business Improv

    Improv relates to business, let us tell you how.

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    Client and student interviews

    Read about our student's experiences of our workshops.

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    VIDEO - Why you should care about improv

    In this short video, Max Dickins explains why improv matters, and shares some tips you can use in your daily life.

    Read More


    Facilitator interviews

    Get an introspective on our workshops with these interviews with our trainers.

    Read More


    How improv fits into the creative process of a workplace

    Improv, playfulness and spontaneity can be used in the workplace to great effect.

    Read More


    Improv techniques for business

    Some practical things to try, along with some business improv theory to think about.

    Read More


    Top 10 rules for running effective brainstorming meetings

    Tips you can use straight away!

    Read More


    Using improv as part of your innovation strategy

    Combining an improvisers ideation skills with more traditional creation models can really boost your innovation.

    Read More


    Women in Innovation

    Interviews with Hoopla's female facilitators.

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    Facilitator Bios

    Learn a little bit about the backgrounds and teaching philosophies of our corporate workshop facilitators.

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    Student perspective: how improv fits with an MBA’

    Sabine Rutili, who has taken a variety of Hoopla’s improv course, writes on the benefits of improv in a business setting.

    Read More


    Client Case-Study: IDEO - Improv and Design Thinking

    IDEO Communication Designer Luca Ponticelli speaks on his company's experience with Hoopla Business workshops, and about the relationship between design thinking and improvisational theory.

    Read More


    How to make a personal impact when meeting someone

    Six tips on how to make a profound personal impact on a first meeting.

    Read More

Want to know more?
Get in touch with our team!

Our Trainers

Our corporate trainers are amongst the most experienced improvisers in the UK. Our main trainers are listed below, and we have lots more that we work with to enable us to take on bigger events than any other improv company in Europe.


Max Dickins

Max Dickins is the Company Director and co-founder of Hoopla Business corporate training. He is an award-winning comedian who has both written for and performed on television in both the UK and the USA.

Steve Roe Hoopla

Steve Roe

Steve Roe is the Co-Founder and Director of Hoopla Impro and Hoopla Business corporate training. He previously worked as a Management Consultant at Accenture and is currently studying an MBA.


Monica Gaga

Monica is an experienced presenter, comedian, producer and actor. She is one of the key figures behind the regular sell out show ‘Do The Right Scene’, a BAME comedy night on the Hoopla Impro mainstage.


Maria Peters

Maria Peters is storytelling and personal impact trainer who has worked with corporate training clients all over the world for more than 15 years. Maria is also an improvisation veteran, regularly producing and performing in sell out show ‘The Playground’.

Katy Schutte

Katy Schutte

Katy Schutte is an author and critically acclaimed performer. Katy is a Funny Women finalist and both nominee and winner of the Brighton Festival Fringe Best Comedy Show award.


Want to know more?

Get in touch with us for more information and details on how to book your session.