Hoopla!

Hoopla is one of the UK’s biggest improv, sketch and stand-up comedy schools, teaching hundreds of people every month. Students leave our classes more creative, confident, and better team-players.


We can help grow people in your business in the same way.


Whilst an established corporate training tool in the US, using improv in a corporate setting is a relatively new idea on these shores. We passionately believe we can add value to your business, and have worked with a wide range of clients.


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Corporate Improv Training

Trainer: Steve Roe

Steve Roe is the co-founder and Company Director of Hoopla and has been teaching improv for over ten years.


He teaches improvisation full-time five days a week in London and also tours the UK and Europe with public workshops.

In 2010 Steve founded the UK’s first ever improvised comedy club, at The Miller in London Bridge, recently recommended by the Time Out, The Londonist, The Daily Telegraph and The Evening Standard.


Steve has taught improvisation to corporate clients including Comedy Central, Apple, ITV, BBC, AMV BBDO, KPMG, Boots, Oxford University, Imperial College London, Unilever and many more.


Before setting up Hoopla Steve worked as a Management Consultant at Accenture, where he was a Consultant in their Communications & High Tech Division.


Recently he spent five years working as an Assistant Producer with a number of TV production companies and channels including ITV, The History Channel, Pioneer, Prospect Pictures, Lion, BBC 2 and Channel 4.


He completed the Media Guardian Fast Track Scheme at The Edinburgh International Television Festival in 2010.

Trainer: Max Dickins

Max Dickins is an award-winning comedian who has written for and performed on television in both the UK and the USA.


A former Sony nominated radio presenter for Absolute Radio, Max has gone on to be an in-demand stand-up and sketch/character and improv comedian.

He has starred in two sold-out runs at the Edinburgh festival, and has had sitcoms and formats in development with major UK production companies.


His new comedy book My Groupon Adventure is available in Waterstones this Autumn.


Max was twice a finalist in Chortle Student Comedian of The Year, and was named by The Sun newspaper as one of their “2011 Comedy Picks”.


Max is also part of double-act sketch show “Dregs”, with comedian Mark Smith. They took their debut Edinburgh show to the fringe in 2011, having already written and appeared in sketches for Channel 4 (‘This Just In’) and BBC2 (‘Dick and Dom’s Funny Business’).


Max also runs Imakebrandsfunny.com and has worked with a variety of brands and advertising agencies on branded content, freelance copywriting and creative strategy.


Max has worked with clients including Apple, BBC, Unilever, Boots, KPMG, AMV BBDO, BBC Two, Absolute Radio, BBC America, Hat Trick Productions, Tesco, Burning Bright Prouctions, The Eleven, NBC Universal, Zeppotron and The Independent.

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We aim to fully understand your company’s unique needs, and then tailor a workshop to those goals.

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Energisers/Ice-Breakers

If you are running an away day or a conference, and you need someone to inject some energy and fun into the room, then we’re your guys.

For a more in-depth explanation please click here.


The Fun Bit

To cheer everyone up at a conference or away-day, or to inject some oomph into your flagging delegates, improv is a brilliantly fun breakout session.

For a more in-depth explanation please click here.


Team-Building Days

Improv is the ultimate team-building skill. In improv you must work together as a team to create ideas out of nothing, with no resources apart from each other.

For a more in-depth explanation please click here.


Creativity Training

We teach exercises and games taken from the world of improvised comedy, and use them as a framework to make teams and individuals more creative.

For a more in-depth explanation please click here.


Presentation Skills

Using our unique insights taken from the worlds of stand-up and improv your staff will learn to speak confidently with impact and humour.

For a more in-depth explanation please click here.


V.U.C.A

Volatility, Uncertainty, Complexity and Ambiguity. Improv can help your staff cope with a world defined by constant change.

For a more in-depth explanation please click here.


Communication / Leadership / Teamwork

Active listening taught through improv to enable better communication, leadership and teamwork.

For a more in-depth explanation please click here.


“Thanks for the workshop. All the feedback has been extremely positive! The team loved it!”

PR Manager, Comedy Central


“Everyone who attended couldn't be more positive, everyone loved your energy and style!”

Chelsea Parsons, Media Arts Lab (Apple’s internal ad agency)


“A smash hit. The feedback has been really amazing.”

Natalie Broom, AMV/BBDO


"You are brilliant at your job"

Thea Tomison, KPMG


"Inspiring and hugely relevant to how we work"

Torvald de Coverly Veale,  Director, Boots


“Really fantastic”

Olaf Dehnbostel, Unilever


“Great, great, great job!”

Sarah Hughes, McDonalds


“You really rocked it as ever, and I have heard nothing but good from the participants. Once again, thanks again for a splendid couple of workshops, it's always one of the highlights of the term.” Gareth Mitchell, Lecturer, Science Communication, Imperial College.


“Inspiring, hilarious and richly rewarding. The workshop brightened up everyone's morning, it got everyone out of their comfort zone and into a place where we were interacting and chatting in ways we had never done before, but everyone found tremendously engaging. The whole experience was a true pleasure and hugely helpful.”

James Honda-Pinder, Apple


“Max and Steve's session was brilliant ... witty, absorbing and most of all great fun.  They offer an amazing insight into how we can all use the skills of our favourite comedians to explore greater depths of creativity and uncover the big ideas upon which our business thrives.  Several weeks have gone by and we're still talking (and laughing) about it!”

Rob O’Donovan, founder of youth brands agency The Eleven


“One of the best things I’ve done at ITV!” Jon Block, ITV


“The only team-building away day we’ve done that actually taught any team-building skills.”

Matthew Jones, Teva


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Clients and Testimonials