This is best played with a small group (6 max). We stand close together. Our aim is to come up with a slogan that you might see on a fridge magnet or car window sticker. One person says a word: for example, “Badgers”. Anyone can go next: “please”. And then anyone again: “apologise”. If you think we’ve completed our slogan (which clearly, we have, because badgers clearly need to apologise), then we push our palms into the circle and say “Plak!”. Hopefully, we all say “Plak!” together because we’re all building the same group mind. And then we create more slogans.

This is a great exercise for getting out of your head with your own ideas and joining in with the group instead.


Phil Lunn learnt it from Emma Wessleus who used to live in the Netherlands, and “Plak” is Dutch for “stick” (as in sticking a car sticker to a car). Even in the UK, Phil prefers to say “plak!” as it’s a good word.


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