Client and Student Interviews
Kate O’Connor: Advertising Creative
Liam: Why do you find ‘yes and’ useful and how do you apply it?
Kate: It’s easy to dismiss ideas. People are scared of looking silly, so if an idea isn’t immediately brilliant it’s easier to dismiss it. But by doing that you often miss out on the little nuggets of a good idea buried in a half-baked idea. Improv has taught me to persevere and find the hidden magic in something a bit weird, daft, unusual or obtuse. When me and my team sit down to talk about a project in its early stages, ‘yes and’ is the golden rule. That way we can explore a concept and really work out if it could be fleshed out into a fully-fledged ad campaign. It’s an art, not a science. Often a brilliant advert ends up being greater than the sum of the brains that dreamed it up.
I want to have fun at work – I’m going to be doing it for a bloody long time. Creativity is freedom, I suppose. It’s also connection – I really like people, they’re so interesting and weird. Figuring out how to communicate effectively is a really interesting challenge. Improv helped me in this regard as I have more faith in myself, particularly in meetings with clients or senior stakeholders. I have more confidence that whatever comes out of my mouth will make sense and be of value.
Thanks for the workshop. All the feedback has been extremely positive! The team loved it!
We walked away with communication techniques that will stick with us for a lifetime.
The skills you taught them will give them a real competitive edge in the market place.
Inspiring and hugely relevant to how we work.
I’ve used the communication skills learned at Hoopla to attract over $3m in venture capital for my start-up. And had fun doing it!
A smash hit. The feedback has been really amazing.
Improv has helped me to truly listen to what my clients want, understand their problems and then effectively work with others on my team to deliver a concise and consistent message.
My work is about helping clients be more creative and uncover different possibilities and develop them - which improv has really helped with.
Improv has supported my listening and support work for people I represent.
Improv is a great release to just mess around while building on the communication skills, confidence and self esteem that help me in my day to day job.
Really useful for building self confidence and being able to communicate better with people who I was meeting for the first time.
Improv helped me have more faith in myself, particularly in meetings with clients or senior stakeholders. I have more confidence that whatever comes out of my mouth will make sense and be of value.
I think improv makes people kinder to others and themselves. It teaches you to listen, react and support and I think everyone could benefit from more of that individually and collectively.